I-Shanghai Langhai Printing CO., Ltd.
I-Shlanghai——Umkhiqizi Wemikhiqizo Yokupakisha Oyingcweti

I-Walking Advertising-Sibaluleke kangakanani isikhwama sokuthenga njengemoto yokukhangisa kumkhiqizo?

Ingabe isikhwama sokuthenga sibalulekile noma umkhiqizo osesikhwameni ubalulekile?Okwabanikazi bomkhiqizo ababhekene ne-"Gen Z" - (abantu abazalwa ngesikhathi se-inthanethi)ibhizinisi, impendulo cishe ingeyangaphambili.

 

Ngesinye isikhathi, isikhwama sokuthenga sasiyisisetshenziswa sokuthenga: iphakethe elilahlwayo elinomsebenzi wokuthutha ohamba ibanga elifushane, kanye nesandla esilula sokusebenzisa amasenti angamashumi amahlanu ukuze uthole udumo lwabathengi.

Kodwa-ke, njengoba abathengi abasha be-"Gen Z" basheshe baba amandla amakhulu, bayandaI-FMCG—(Izimpahla Zabathengi Ezihamba Ngokushesha)imikhiqizo iyakubona ukukhanga "kokumaketha kwezikhwama zokuthenga".

 

Chitha amasenti ambalwa kumadola ambalwa ngezindleko ezincane kakhulu, futhi usebenzise ukuhamba kwabantu abahambahambayo ukusabalalisa indaba yebhrendi egcwele ukungezwani okubonakalayo emigwaqweni nasezindleleni zedolobha “mahhala”-endaweni yokukhangisa umkhiqizo,

ekuqaleni yayifakwe kuphela "ukuhlola" Kulezi zinsuku, izikhwama zabo zokuthenga zihamba buthule zisuka "ngemuva kwenkundla ziye ngaphambili", zibe "isango lokungena elihlakaniphile" labaningi abadlulayo ukuze baguqule abalandeli babe uphawu.

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Isibonelo, i-IKEA ingumholi kwezokumaketha kwezikhwama zokuthenga.Lesi sikhwama esilukiwe sepulastiki, ekuqaleni esasingenayo imininingwane futhi esishibhile, sesiphenduke “inketho yokuqala” yamakhosikazi asezindlini emiphakathini eyahlukene ukuthi athathe izimpahla uma eyothenga ezitolo ezinkulu ngenxa yokusebenzisa imibala “yomqondo ongajwayelekile” nosayizi abakhulu. .Ngokusetshenziswa kabusha okuqhubekayo kwezikhwama zokuthenga, izindleko eziphansi kakhulu ze-IKEA zinikeze umuzwa wokuba khona enanini elikhulu labathengi abasezingeni eliphakathi e-Europe nase-United States.

Kunomqondo "wesando esibonakalayo" kuthiyori yokumaketha.Okubizwa ngokuthi isando esibonakalayo ukuveza nokwethula umqondo womkhiqizo, amanani ayisisekelo, nezimiso zokuklama ezichazwe ekuqaleni ngolimi nombhalo ngezindlela ezingakhulumi (ngokuvamile ezibonwayo).

I-IKEA ibilokhu ikhuthaza umqondo "wokuvikela imvelo nokuba lula" empilweni yasekhaya.Lesi sikhwama sokuthenga esiluhlaza okwesibhakabhaka solwandle, esisebenza okuningi, esiqinile sisebenzisa "izakhi ezibonakalayo" ezilungile ukuze sihlanganise zonke izinhlobo zefenisha yasekhaya ye-IKEA enezitayela ezahlukene zibe yinto eyodwa."IKEA Isitayela".

Kamuva, isimiso se-IKEA salingiswa yimikhiqizo emikhulu yokunethezeka efana ne-Gucci ne-Chanel: ilogo ekhazimulayo yanyatheliswa esikhwameni sokupakisha, futhi yanyakaza emahlombe ezithandwa zemfashini emibuthanweni yebhizinisi ehlukahlukene.Le modi "yokuma kwelogo yokuthumela" isebenzisa ngobuhlakani ubuze bemvelo yomuntu futhi ivula umsebenzi ovelele wesikhwama sokuthenga "njengekhadi le-ID yeselula".

 

Ngokuthuthuka okusheshayo kwezimboni ezahlukahlukene, izinhlobo eziningi zemikhiqizo seziqalile ukwenza izithombe ezihlukile zokupakisha umkhiqizo ukuze kuzuzwe iluphu evaliwe "yesikhwama sokuthenga se-IP marketing"

 

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I-LeLeCha—Umkhiqizo wetiye omusha wase-China.Emqhudelwaneni nezinye izinhlobo zetiye, amakhasimende amaningi ayakhangwa ukuthi alikhokhele ngokuhlale ebuyekeza izikhwama zokuthenga ezinobuhlakani.I-Lele Tea kancane kancane ithuthukise awayo amandla e-IP asekuqaleni ngokuhlanganisa izici zamasiko zezingxenye ezihlukahlukene zaseShayina kanye nokuhlanganisa amabhrendi nezinye izinhlobo.

Abantu bancike ezingutsheni nasebuhleni buncike ekuzimonyoni okukhanyayo.Kungokufanayo kuzo zonke izinhlobo zemikhiqizo.Ngaphandle kwekhwalithi enhle, nazo zidinga ukupakishwa okuhle.Ikakhulukazi ngesikhathi somkhiqizo, izikhwama zokuthenga nazo zinamandla okuthuthukisa ukuqwashisa ngomkhiqizo kanye nendima yenani elingeziwe.Kungacatshangwa ukuthi esikhathini somnotho wezimpahla zanamuhla, lapho umthengi wokugcina ekhetha umkhiqizo, ngeke nje anake umkhiqizo, kodwa futhi anake ukupakishwa kwangaphandle komkhiqizo.Isikhwama sokuthenga somkhiqizo esiyingqayizivele nesiheha iso noma Ukupakisha, ngaphezu kokuthengisa okwandayo, kungaphinda kwenyuse inani lezimpahla izikhathi ezimbalwa, okuvumela abathengi ukuthi bakhe ukuthembela komkhiqizo kanye nokunamathela komsebenzisi.

 

 

 

 

 

 

 

 

 

 

 

 

 


Isikhathi sokuthumela: Nov-28-2021